How to Become a Personal Trainer in 2023

If you're passionate about fitness and enjoy helping others achieve their goals, becoming a personal trainer may be the perfect career choice for you. But where do you start? Here are some tips and advice on how to become a personal trainer.

OBTAIN THE NECESSARY EDUCATION AND CERTIFICATIONS

The first step to becoming a personal trainer is to obtain the necessary education and certifications. Most gyms and fitness studios require personal trainers to have a certificate from a reputable organization such as OPEX, NASM, ISSA, NSCA, or ACSM. These organizations provide courses that teach the fundamentals of exercise science, anatomy, physiology, and nutrition. These programs are designed to prepare you for the day-to-day responsibilities of being a personal trainer.

It's important to research and choose a certification that is recognized and respected within the industry. Some certifications are more rigorous than others, so it's important to choose one that aligns with your personal goals and career aspirations. 

GAIN PRACTICAL EXPERIENCE

Once you've obtained your certification, gaining practical experience is crucial to becoming a successful personal trainer. One way many trainers or coaches get their start is by shadowing or interning with a seasoned trainer, or volunteering at a local gym to gain hands-on experience working with clients. This will give you an opportunity to observe how trainers interact with their clients, program workouts, and provide feedback and encouragement.

You can also gain practical experience by training yourself, as well as your friends or family. By developing your own fitness routine and testing it out on your own body, you'll gain a deeper understanding of what it takes to achieve fitness goals. This experience will help you better relate to your clients and understand their struggles and challenges.

BUILD YOUR PERSONAL BRAND

In today's digital age, building your personal brand can be important for establishing yourself as a credible and knowledgeable trainer, especially if you want to work online. 

Create a CoachRx storefront and social media profiles to showcase your skills and highlight your services. Be sure to include information about your education, certifications, and practical experience. You can also share client success stories and testimonials to demonstrate the effectiveness of your training programs.

Keep in mind that you don’t need to reach influencer status and you probably don’t need an elaborate content strategy. Digital marketing strategies may not even be a part of your client acquisition system, especially if you’re working at a gym that assigns clients to you. However, in 2023 your online presence is a bit like your business card and is a good way for you to showcase your personal commitment to health and fitness to inspire your clients. 

Networking with other professionals within the fitness industry can also help you build your personal brand. Attend fitness conferences, workshops, and events to meet other trainers and fitness enthusiasts. You can also reach out to other professionals within the industry, such as nutritionists or physical therapists, to form partnerships and refer clients to one another.

CONTINUOUSLY EDUCATE YOURSELF

The fitness industry is constantly evolving, so it's important to stay up-to-date with the latest trends and research. Attend conferences and workshops, read industry publications, and pursue additional certifications or specializations to set yourself apart from other trainers. LearnRx is where OPEX coaches go to continue their education by taking specialty courses, watching webinars, and asking questions in the forums. 

Continuously educating yourself will also help you stay adaptable to the changing needs of your clients. As new research emerges and new technologies are introduced, you'll be better equipped to provide the most effective and efficient training programs possible.

FOCUS ON CLIENT RESULTS

At the end of the day, the most important aspect of being a personal trainer is helping your clients achieve their goals. Focus on building strong relationships with your clients and tailor your programs to their individual needs and preferences. Listen to their feedback and adjust your programs as necessary to ensure they are achieving the results they desire.

Additionally, it's important to communicate with your clients outside of training sessions. Provide them with educational resources, such as articles or videos, that can help them better understand the science behind their workouts. You can also provide them with guidance on nutrition and lifestyle factors that can impact their results. 

STAND OUT FROM THE CROWD WITH A NEW APPROACH TO PERSONAL TRAINING

A personal trainer typically works with clients on a one-on-one or small group basis to develop and implement fitness plans to achieve specific fitness goals. They may work in a gym or fitness studio and typically only coach their clients during the 30-60 minute session. Personal trainers typically provide clients with pre-designed training programs, but these are not always progressive or tailored to very specific goals.